Product development is an integrated process of marketing, engineering and production and effective management of the product development ensures that quality products are launched on time. It focuses on planning processes, identifying customer needs, defining the product specifications, generating concepts, concept selection and testing and organizational support. This course provides CoE undergraduates with a deep understanding of product development concepts and equips them with skills to manage the various stages of product development. This course connects new product development to management issues on concept generation, selection, development and evaluation. This course also includes innovative management, product/brand strategy so the student can acquire knowledge about new product development needed when they start work.
| Academic Units | 3 |
| Exam Schedule | Mon May 05 2025 00:00:00 GMT+0000 (Coordinated Universal Time) 13:00-15:30 |
| Grade Type | Letter Graded |
| Department Maintaining | ME |
| Prerequisites | |
| Not Available to Programme | AERO, ASEC, ME(IMS), ME(RMS), MEEC(IMS), MEEC(RMS) |
| Not Available as BDE/UE to Programme | ME(2011-2020)(Non Direct Entry), ME(2011-2021)(Direct Entry), ME(DES)(2011-2020)(Non Direct Entry), ME(DES)(2011-2021)(Direct Entry), MEEC(2011-2020) |
| Index | Type | Group | Day | Time | Venue | Remark |
|---|
0930
1030
1130
1230
1330
1430
1530
1630
1730
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