ET5134 ENTERPRISE STRATEGY

This course aims to provide students a holistic approach towards the management of a company, from start-up phase to growth & expansion, where you would understand and learn to recognise and analyse an organisation as an integrated entity in achieving the company's objectives and strategies. In deliberating and executing some of the major business decisions that entrepreneurs face when growing their ventures and competing with other companies in the same industry, you will broaden and deepen your analytical skills when assessing the correlational impact across the organisation instead of viewing each functional activity as a standalone.

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