ET5122 E-STARTUPS & SOCIAL MEDIA STRATEGIES

This module seeks to impart foundational knowledge pertaining to Social Media Marketing, with a particular emphasis on its application in E-Startups. To facilitate this, a range of social media strategies suitable for E-Startups will be taught. In addition, the principles and deployment of e-commerce will be discussed in depth. The curriculum will further encompass other digital marketing techniques, including Search Engine Marketing, the Google Display Network, and Search Engine Optimization. Armed with the aforementioned competencies, you will be equipped to conceptualize and implement a robust digital marketing strategy for their E-Startups. For full timetable, refer to NTC website.