This course aims to bring the complex world of Digital Advertising to life from first principles of communication. This course starts at the beginning, reinforcing communication fundamentals and then translating them to the digital space. Beyond establishing a sound foundation, the course proceeds to explain the digital landscape and its key players, and finally bring together all the learning into practice via real life Digital Advertising Campaigns.
| Academic Units | 4 |
| Exam Schedule | Not Applicable |
| Grade Type | Letter Graded |
| Department Maintaining | CS |
| Not Available to All Programme | Yr1 |
| Index | Type | Group | Day | Time | Venue | Remark |
|---|---|---|---|---|---|---|
| 06043 | LEC/STUDIO | LE | THU | 1900-2150 | CS-TR+9 |
0930
1030
1130
1230
1330
1430
1530
1630
1730
CS4329
LEC/STUDIO | CS-TR+9
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