This course introduces the concept and practice of social marketing as a means of promoting sustainability. Course contents explore a range of environmental issues that social marketers have sought to address by influencing public attitudes and behaviours. A social marketing case study will accompany each sustainability theme.
| Academic Units | 4 |
| Exam Schedule | Not Applicable |
| Grade Type | Letter Graded |
| Department Maintaining | CS |
| Not Available to All Programme | Yr1 |
| Index | Type | Group | Day | Time | Venue | Remark |
|---|
0930
1030
1130
1230
1330
1430
1530
1630
1730
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