This course introduces the concept and practice of social marketing as a means of promoting sustainability. Course contents explore a range of environmental issues that social marketers have sought to address by influencing public attitudes and behaviours. A social marketing case study will accompany each sustainability theme.
Academic Units | 4 |
Exam Schedule | Not Applicable |
Grade Type | Letter Graded |
Department Maintaining | CS |
Not Available to All Programme | Yr1 |
Index | Type | Group | Day | Time | Venue | Remark |
---|---|---|---|---|---|---|
06088 | LEC/STUDIO | LE | MON | 1430-1720 | SCI-SR1 |
0930
1030
1130
1230
1330
1430
1530
1630
1730
CS4311
LEC/STUDIO | SCI-SR1
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