This course emphasises the social and psychological approaches to attitudinal and behavioural change. It identifies the characteristics and behaviours of effective persuaders, analyse their target audience, design and package their messages, and select the right delivery channels to optimise persuasive efforts in various contexts, such as health, politics, and business. Students will learn about persuasion in interpersonal, small group, as well as in mass-mediated settings. Students will learn about resistance to persuasion, and the strengthening of desired attitudes and behaviours.
| Academic Units | 4 |
| Exam Schedule | Not Applicable |
| Grade Type | Letter Graded |
| Department Maintaining | CS |
| Not Available to All Programme | Yr1 |
| Index | Type | Group | Day | Time | Venue | Remark |
|---|---|---|---|---|---|---|
| 06065 | LEC/STUDIO | LE | TUE | 1030-1320 | SCI-SR2 |
0930
1030
1130
1230
1330
1430
1530
1630
1730
CS4060
LEC/STUDIO | SCI-SR2
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