This course involves the planning, creation, production, dissemination, and evaluation of various forms of publicity to support a range of comprehensive communication campaigns. The focus covers advertising and public relations work and is a pre-requisite for undergraduates who are preparing for their final year campaign projects. The course offers students' knowledge necessary for all kinds of promotional communication jobs. The objective is to develop a communication campaign that can be designed, implemented, and evaluated within the semester time-frame.
| Academic Units | 4 |
| Exam Schedule | Not Applicable |
| Grade Type | Letter Graded |
| Department Maintaining | CS |
| Prerequisites | |
| Not Available to All Programme | Yr1 |
| Index | Type | Group | Day | Time | Venue | Remark |
|---|---|---|---|---|---|---|
| 06071 | LEC/STUDIO | LE | THU | 1430-1720 | SCI-SR1 |
0930
1030
1130
1230
1330
1430
1530
1630
1730
CS4032
LEC/STUDIO | SCI-SR1
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