CS4030 CRISIS MANAGEMENT

Crisis management is a dynamic and ongoing process. This course aims to equip students with the necessary skills to prepare for organizational crisis, diagnose the nature of the crisis, how to communicate during crises and how to recover and learn from crises. Students will be taken through each step of the life cycle of a crisis, with the aim of helping them learn what they need to do at each phase. The emphasis is on preventive rather than reactive aspects of crisis management. This is a useful course for students who wish to be equipped with the necessary crisis management knowledge to gain a head-start in a career in public relations, consultancy, public administration and strategic communications.