This course is an introduction to the creative processes and the process used in creating advertisements for print, broadcast and other media with attention to creative thinking skills, creative problem solving, copywriting, design and production. Students learn what advertising creative personnel do in their professions. This course has practical exercises during the classes and tutorials related to the creative aspects of advertising and how they relate to other areas such as consumer behaviour and social learning.
| Academic Units | 4 |
| Exam Schedule | Not Applicable |
| Grade Type | Letter Graded |
| Department Maintaining | CS |
| Not Available to All Programme | Yr1 |
| Index | Type | Group | Day | Time | Venue | Remark |
|---|---|---|---|---|---|---|
| 06059 | LEC/STUDIO | LE | WED | 1430-1720 | SCI-SR1 |
0930
1030
1130
1230
1330
1430
1530
1630
1730
CS4029
LEC/STUDIO | SCI-SR1
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