BU5703 INTERNATIONAL BUSINESS ENVIRONMENT

The international dimension has become a common feature of business and trade. We have all heard phrases such as `globalization,' `multinational corporation,' and `cross-border transactions,' and this course will discuss these ideas in some detail. Yet, despite the appeal of international business, many companies find that the process is not at all easy. Whether in a broad sense, or in terms of the specific functions and activities of a firm, international business involves interaction between multiple players, in a dynamic and interconnected environment. This elective course aims to provide you with a clear basis of the multi-level structure of the international business environment, as an interactive nexus of domestic and global contexts, shaped by institutions, businesses, and stakeholders. The course will address the various dimensions that shape the international business environment, as well as those factors that impact businesses themselves. You will be able to identify and understand issues that affect globalization and the international business environment. You should also be able to apply this understanding to design optimal responses to an international business environment created and impacted by these factors. The course will develop your ability to analyse the countries you would like to do business in. It will help you to analyse and understand the macro and industry environment, develop an entry strategy, as well as an appropriate business model and business plan. Students interested in the international business environment will find this course useful.