BU5505 CROSS-CULTURAL MARKETING

In this age of globalisation and interconnectivity, global virtual teams are common in multinational companies (MNCs). In conjunction with Frankfurt School of Finance and Management, this course provides you the opportunity to work virtually with students studying in Germany. Even though this course will be 100 percent online, there will be instructors from both universities to guide the students locally in both Germany and Singapore. Through this course, you will learn about collaborating with others in a cross-cultural context and about the impact of culture in marketing across international borders. If you are interested in an international experience in marketing without having to travel abroad, this course is for you. You will also get to learn from Dr. Britta Meinert, senior marketing lecturer from Frankfurt School. The experience of working in global virtual teams will put you in good stead with MNCs that rely on such marketing teams to build global brands.