AB0403 DECISION MAKING WITH PROGRAMMING & ANALYTICS

This is an introductory course designed for business or accountancy undergraduate students who have no programming background and are interested to learn how to manage data and conduct business analytics programmatically. It is oriented to enhance their technical skillset. The aim of this course is to provide a broad understanding on how to manage data, the process of preparing data for analysis, basics of analytics, and the means to communicate analytics outcome. This course will equip students with the ability to write customized solutions to inform business decision, integrate statistical libraries for data analysis, and construct visuals or reports for business understanding. This module will provide students with individual hands-on practices to hone their coding skills and opportunities to develop coding solutions in a team. We utilize Python language as the medium of learning because it is one of the most in-demand coding language and its user-friendly syntax is well suited for the beginner level. Students will utilise modern development tools to turn information into insights.